With two out of every five singletons in Europe and the USA now turning to the internet to find a partner, it would be safe to say that the phenomenon of online dating has changed the social and dating habits of tens of millions of people from Newcastle to New York. But why has an activity that could only be classed as an amusing diversion five years ago become such an addictive and central part of so many people’s everyday lives? The answer to this question can be encapsulated in the ten short paragraphs:-
1. No more smokey bars and clubs. In the bad old days, single people on the prowl would trawl the local hostelries in their towns and cities looking for that special connection with someone who takes their fancy. Well, now you can prowl the internet from the comfort of your armchair or office and if you happen to be having a bad hair day, who cares?
2. You don’t have to be a teccy. Most online dating sites are simple to navigate and deliberately don’t incorporate features which are difficult to understand. Even your average internet virgin can master the art of using a dating site.
3. There’s a site that’s just right for...
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