Back in 1986 I became interested in marketing and advertising quite by accident. I was employed by a major communications company and teaching computer classes. When a new product for analyzing the effectiveness of various advertising campaigns was installed, I was expected to learn the product and then teach the marketing gurus how to use it. I was fascinated with demographics and how campaigns were deployed. I considered changing my career and going back to school but got side tracked with a cross-country move. Lets look at what I was considering then compared to what the market looks like now.
My company was spending millions on advertising campaigns that were done on TV, in direct mail, flyers on door handles, inserts into the monthly bill, etc. All of these were the traditional form of advertising in the 1980s. From what I saw of these advertising campaigns, there were more losers than there were successes. However, when the successes are huge, it masks the losses. Customers today are more savvy and are just plain tired of all the junk mail whether it paper or electronic.
Online marketing, also called Internet Marketing, still uses demographics...
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