You may already know how to do your keyword research and find the right phrases to target for your site, but did you know that too much of a good thing can actually do more harm than good?
Search engines are complicated, anyone who’s diligently followed their progress on Google for weeks, testing and tweaking without much results will agree. Well, we’re not going to tell you how to figure out Google’s algorhythm, but we will tell you that the one thing you want to be doing when it comes to SEO is making your pages look as natural as possible.
Your pages should be written with the reader in mind. As SEs get more and more sophisticated they are able to pick up patterns of optimization which have been obviously set up for the search engines and not human visitors. This won’t win you any points with the people whose business is to provide the most accurate and helpful search results for their customers.
That’s not to say you shouldn’t be doing your keyword research or optimizing your pages… after all how will the search engines find you in the first place? It just means that we have to get the optimization balance...
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