In todays market CRM is vital to any end to end business strategy. Your CRM program will handle the sales process. In fact it will begin to handle your customer from the very first inquiry. That means you can grow not only your customer data base but your potential customer database.
There are three main components in any integrated CRM strategy. They are Collaborative, operational, and analytical.
Collaborative – assists with customer communications
Operational helps your front line staff deal with inquiries, customers, products, and servicing. This is where you see the direct impact of CRM software.
Analytical lets you analyze your customers behavior and your potential customers behavior so that you can better serve them in the future. It also assists in determining products, staffing levels in different areas, marketing campaigns, and upper management decisions.
In the beginning CRM software applications came to be because there was a demand in sales departments to be able to automate some processes so that sales associates where able to more easily track their customers requests and the responses by staff. As well it was felt that...
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