You have an ad. You run it. And then what do you do next? Do you just sit and wait for your target clients to call you? Or you go out and make sure that you know if your marketing campaign has good results or not?
One of the important tasks you need to do when running an advertising campaign is to measure the results. When people ask you what happened to your ads, are you ready to answer that you got great results or none at all? Even with poor response, you need to be able to measure it so you can make changes to your ad and hopefully sales will also improve.
Your task of marketing doesnt stop when youve already sent out your marketing campaign. In fact, the job has just started. You have to measure the effectivity of your ad so you will know what to improve on or how to further enhance it.
First off, you need to differentiate your ads response rate to its results. You have a response when your target reader acted on your call. Say, you want him or her to call you or visit your website. If your prospect did one of those things, then you have a response.
On the other hand, your result is when your target reader takes the action and then buys from...
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