Optimizing a website’s content, in order to obtain a high search engine ranking is what Search Engine Optimization (SEO) is all about. Nowadays the term SEO has become more familiar to people around the globe. If you want your website to be picked up by prominent search engines like Google, MSN, Yahoo, you will have to make use of today’s SEO techniques.
SEO techniques play an important role in improving the visibility of your website in search engine listings. Search Engine Optimization is defined as the process of making the contents of the website relevant for both users and search engines. In other words it’s the method of attracting search engine spiders to crawl over your website to increase its ranking for specific keywords.
To elaborate – for people to find a site through a search engine, the site requires a high SERP (Search Engine Results Position) as people rarely go to the second page of the search results. This means that when a user searches with relevant keywords or phrases, they should be able to find your website page listed on the first page of the search results. What is important in respect to search engine...