If you have had the same look for your website since it was implemented it is probably time to redesign it. Times change and consumers will be looking for something up to date and refreshing. It is important to test your website to find out where it is that most consumers are leaving. Do some work to implement changes to these areas of your website so they will be more likely to stick around and complete the purchase.
Chances are that your business has grown significantly since you first implemented your website. It is important to reflect those changes in your information so that consumers will be more willing to make a purchase. For example instead of just saying your business was established in 2002 you can add the volume of sales you have had or that you are the industry leader in that market. Anything that will substantiate that you are a reputable business offering quality products or services.
Too many websites use Flash and various other types of animation. As a result it takes time for the web pages to even open. This can discourage visitors and they may leave before they ever even open up the information. If you arent getting the traffic you think you...
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