Why Your Customers Buy: 3 Motivators Small Business Owners Should Know About
Whenever you go into a shop or pick up the phone to place an order, something has prompted you to take action and buy. Have you ever stopped to consider what that prompt was? What thought went through your mind, which led to you putting your hand in your purse or wallet?
Its all down to motivation what motivates you to buy. Understanding your customers motivation will help increase sales and profits! So, lets spend some time examining what motivates people to buy and how you can apply this knowledge to help make your business more successful.
Motivation 3 basic drivers
Any purchase boils down to satisfying a need, want or desire. These are 3 distinct stages. You usually have to satisfy your needs before you can progress up to wants and desires. Lets have a look at each of them in turn.
Needs
Abraham Maslow, in his work on needs, highlighted that at the basic level, before we can consider bettering ourselves, we have a set of requirements that are essential to survival. The most basic of these needs include food, water, heat and shelter. This is...
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