If youre like many small business owners, you might be wondering just what a corporate identity package is. And if you already know what it is, you might be wondering why your small business would need one. After all, youre just a small business, not one of those big corporations. Whats in it for you?
Just as the name implies, a corporate identity package identifies your company to potential clients, suppliers and the general public. It includes your business name, small business logo, your logotype (just a fancy way of saying how things are placed, which font you use, spacing, and other things like that) your motto or company slogan, and associated printed material– your business card, and letterhead, envelope and forms.
When you started your small business, you might have dreamed of becoming more than just another small business. Maybe you even dreamed about becoming a big business some time in the future. And even if youre a completely practical entrepreneur and didnt have those dreams, you need to attract customers in order to keep your small business open. A corporate identity package can help you do that.
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