Will That Be CRM Or eCRM Software For Your Website
The internet has truly redefined how we do business both as a sales channel and a marketing channel. It has also redefined how we collect information on our customer. Weve taken CRM to a new level eCRM.
Weve been told for decades that knowledge is power but only in recent years has it been so easy to access that knowledge. That means you can use your CRM system to learn how your customer shops and their behavior.
The way we shop has changed dramatically which also affects the type of CRM system a company needs to incorporate. With the internet there is a great deal of purchasing occurring online. But a recent survey on customer service online showed that businesses are failing miserably.
Many sites dont even display a phone number for customers to contact them and as many as 75% have poor customer records causing customers to get a real run around. Even when you manage to find a phone number to call you can spend an hour on the telephone trying to explain to the rep about your problem on the website.
Much of this customer frustration and disassociation between website sales and store sales is...
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