Instead of looking at web analytics as a tool to make improvements to your web presence, you must look at web analytics as what it would cost your company if you ignored its significance. Would I have your attention, if with the use of web analytics it is possible that your next e-mail campaign would result in 50 percent more revenue than your last e-mail. Think of how much revenue your business is losing because you dont take advantage of web analytics.
Many companies don’t realize the potential for positive impact that web analytics can have on their business. Often, our ignorance prevents us from acknowledging the potential of web analytics. Companies with defined analytics programs are realizing double-digit growth in new Web site visitors, returning visitor traffic and conversion rates.
With growing pressure to make your marketing efforts, more profitable web analytics is becoming more-and-more critical. Lets say you suspect that your website has to improve its usability. With web analytics, you can measure the effectiveness of your site usability. Then, based on the intelligence you gather, you can make the necessary changes. Due to the improvements...
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