Womens Magazines like most other magazine genres have experienced a decline in both newsstand and subscription sales. Though magazines focusing on women such as Cosmopolitan, Glamour, Elle, etc. have name recognition, this is not necessarily translating into sales.
Many of the magazines for women are similar in content, and fail to give prospective and current readers what they want. Magazines should be timely, and reflect the tastes and interests of their readers; something popular womens magazines are obviously failing to do.
It can be disappointing to make the decision to discontinue a subscription to what was once was a favorite magazine, but can be necessary when the editorial focus changes, or fails to make necessary changes in order to retain their readership.
Womens Magazines are not a lost cause, and can of course bounce back. Publishers and editors should think about what the average modern women is, and then creating a publication specific to her should not be a problem. Just in case, they happen to be stuck, below is list of tips for updating womens magazines.
Reports and Investigative Stories Relative to Women
While women care...
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