Are you losing business because of your website? More and more customers are logging on to the Web to decide where to spend their money because it is quick and convenient, and they can jump from site to site instead of walking from store to store.
Web savvy customers don’t need to be patient, studies have shown that you need to engage a potential customer very quickly by giving them easy, fast access to the information they need. Otherwise they will simply move on to the next site.
Appealing design and speedy functionality are important but they don’t ensure that your site is well structured (intuitive) or well written (clear).
Write First
The real message on most websites is in the writing, and so it makes sense that the writing should determine the structure. Unfortunately, this is not the usual case. Most businesses choose the structure and design of their site first and then try and fit the writing around that structure. This flies in the face of commonsense. When you speak to someone, you structure your speech around your message, you don’t decide on a structure then change the message to suit. So you need to plan what you want...
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