Performing market research is your first step in developing content. Create real value for your site visitors. The simplest and most effective market research is asking questions. Ask your customers what interests them. Pay attention to the questions they have for you. Keep a history of the most frequently e-mailed questions or concerns. In the process learning about your customers, you can begin developing your content.
Valuable content helps your site visitors to make better purchasing decisions or to learn about your product offerings. In addition, content drives more traffic to your site. Search engines love content. The more the merrier. Search engines consider frequently updated content valuable. When search engines believe your site contains valuable content they send you more traffic. If you have the same content as other sites your site may be penalized. Too much duplicate content and your site could be banned. Getting banned is considered a death sentence for a domain because it is excluded from search engine results thus losing out on visitors.
Content without organization is chaos, so be sure your site is optimally categorized. Name each category with...
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