You and I may not aspire to write great books or make great speeches. But almost all of us want something to happen when we write or speak. And, the more we tailor our words for the ears of readers and listeners, the greater our chances of getting the results we want.
By writing for the ear, I mean that spoken words can have more power than written words. After all, when we have important messages, we prefer to deliver them verbally and personally, rather than by sending a written message.
Of course, it’s not practical or possible to deliver every message verbally. But, if we can capture some of the nuances of the spoken word we can increase the power of our messages. When we write for the ear, our writing undergoes some subtle but important changes. Our words, sentences, and paragraphs change in several important ways.
Consider the number of pauses that occur when we speak. Most of us pause often, more often than when we write. To capture those pauses, use commas or one of the other ‘slowing’ punctuation marks, such as colons and semicolons.
Writing for the ear also means shorter sentences. And even fragments of sentences. As you...
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