The Internet has become a great tool or vehicle for many industries and is an option to be considered in their marketing plan. Any person, organization, or company can have a website created and hosted for the world to see their products and/or offerings. But having a website is not enough. With millions of websites on the web, how will people find the website? Word of mouth will only go so far and traditional advertising is expensive.
People find websites from search engines, but not all websites are listed. If your site is not listed in a search engine, your site will not achieve its potential. In the same sense if your site is listed on a search engine but is not listed in the top 20 for the selected category, your traffic will be very minimal. On the other hand if you were to be on the first page of a search result your traffic will increase significantly and if you are in the top 3 your traffic will again multiply.
Search engines use algorithms to rank websites according to key words. The problem is that no one knows what or how to break the algorithms to be the top site on all the major search engines. Sure there are companies that claim they...