Writing Copy? Why Grammar Is Not Everything and What You

Writing Copy? Why Grammar Is Not Everything and What You Should Do About It

It may seem like a contradiction but grammar is indeed not everything when it comes to writing copy. When producing an article, news story or press release, there are various factors that have to be considered in order to write truly exceptional copy the kind of copy that people will find useful enough to actually finish reading. Find out what these are and learn how to use them together in order to maintain balance in your written work:

Content matters, first and foremost

Content in this context refers to substance the overall worth of the write-up. It doesnt refer to the number of words used or type of words you chose to use. What does your write-up say? What value can the readers get out of it? Are you substituting good grammar and big words because you have nothing else to say?

Although you shouldnt be afraid of big words, it’s always better not to complicate things for your readers. Determine your target audience first their interests, capacity, what they find useful and interesting and then write for them. By placing more importance on what your readers can...