Everybody wants to make more money. In fact, most people would like to hit upon something that makes them fabulously rich! And seemingly, one of the easiest roads to the fulfillment of these dreams of wealth is mail order or within the professional circles of the business, direct mail selling.
The only thing is, hardly anyone gives much real thought to the basic ingredient of selling by mail – the writing of profitable classified ads. If your mail order business is to succeed, then you must acquire the expertise of writing classified ads that sell your product or services!
Many advertisers think that writing classified ads is completely different than writing longer print ads, which contain a headline, body text and possibly a picture or two. However, to write a successful classified ad, all the time-honored elements of successful advertising must be present.
Large print ads include a headline to gather attention, introductory body copy to inform and generate added interest, additional body copy to create enthusiasm and desire to make a purchase and a call to action that incites the reader to take the steps necessary to start the purchasing...
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