Hard selling salespersons can be difficult to deal with: they can cajole you into buying a product or purchasing a service; they can drain your wallet with a few magic tricks up their marketing sleeves, and they can walk away with your money while you are left with a product or service you are not quite sure how to use, or why you should have it in the first place. Such are the arts of marketing, whether they use television advertisements or radio jingles. Not exempt from this label are sales letters, which are now also very difficult to write.
Why are good sales letters hard to compose? In the age of instant messaging and emails, salespeople can be caught up in the swiftness and decide to downgrade their writing talents to typing out a few words of text. Sometimes, curt, quick replies can turn potential buyers away; conversely, long, overdrawn replies can bore potential buyers to death and keep their money in their wallets.
The ultimate sales letter will strike the balance right in the middle: it will be long enough to describe a product or service in detail, but it will be short enough so that the recipient will not take long to read and understand its contents....
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