For an advertiser, penetrating more media with their advertising message is the best way of disseminating that message to as many people as possible. Of course, the problem with traditional advertising media, like broadcast and print is that although you can identify the demographic that you want to target, you are still not so sure that it will be reaching that demographic at the right time.
This is where the advantage of Internet advertising comes in. Since surfing online has a measure of interactivity to it, you, as an advertiser, are also getting a bit of information from the user. This information can be quite useful in helping an advertiser find out whether his ad is perfectly targeted for that person. For example, a person who surfs and searches for information on aquariums may be more willing to click an ad that advertises fish food. This targeted advertising is the peculiar and quite useful characteristic of the Internet. There might not even be a similar situation that can approximate this level of sophistication in the other forms of traditional media.
This feature of the Internet is also its best selling point and the reason why there is a steady...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
