Marketing is a source for big income in the Internet. Because of the powers that advertising possesses especially with a highly directed method that the Internet can offer, there is a bigger possibility that Internet ads will meet more success. For example, a person who is looking for a new computer and sees an ad for an online store offering a sale on computers will most likely click on the ad. Very few ads in other media can seek to approximate this demand-specific distribution of ads. This is also the reason why there is a growing influx of companies both big and small that are allotting more budget towards Internet advertising. Consequently, more and more websites or publishers are also wanting to get in on the action because the click-throughs will mean big money for them for a very minimal effort.
There are many programs that have emerged online that seek to help web publishers take advantage of the revenue opportunities in advertising.
Yahoo.com, one of the search engine pioneers and a formidable force in the Internet industry, recently announced a new program that would enable web publishers gain more in terms of the benefits of pay for performance or...
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