Yoga for Modern City Life: Yoga is now a Lifestyle
Is it any surprise models are wrapping their wrists in mala beads, fashion designers are heading off to India for yoga retreats and there’s a new line of active wear that takes its name from the Sanskrit mantra om.
To the uninitiated, yoga is pretzel-like poses and a dim memory of the Beatles visiting the Maharishi in the 1960s.
Gurmukh Kaur, the Center for Living’s white-turbaned founder, travels by limo — in a blaze of camera strobes — with one of her students, singer Courtney Love.
What she does is kundalini yoga, Ms. Love told a reporter covering the bash for fashion-bible Women’s Wear Daily. It’s better for me than Prozac — and the clothes are nice, too.
Ms. Love is hardly the only celebrity singing the praises of yoga — or helping to catapult the 5,000-year-old practice onto the cutting edge.
Yoga Zone, a hip New York yoga studio with a half-hour show weekdays on cable’s Health Network, has an entire catalog dedicated to the joy of yoga. In addition to the predictable range of videotapes, nonslip mats and meditation cushions,...