You Are An Internet User… But Many People Are Not
Many companies now advertise on search engines. It can be very lucrative if you know what you are doing. We advertise on search engines. If you are reading this article on-line, it is a good chance that you use the internet on a daily basis to find what you need – doesnt everybody? You can tell from the title of this article that the answer to that question is no. There is still a significant segment of the population that still aren’t yet internet users, let alone skilled at using the web to find what they need.
Ponder these statistics for a moment:
US – Population: 299,093,237
US – Internet users as of Jan/06: 205,326,680
That means 68.6% of the population use the internet.
(Information from Nielsen/NetRatings, published on InternetWorldStats.com)
According to this information there are almost 94 Million Americans (or 31.4% of the population) who are not internet users. Of course some of these people are going to be too young or too old, but even removing the approximately 46 Million Americans who are either above 75 or below age 10 you are left with...