You Can’t Produce Results If You Live In A Search Engine’s Virtual Vacuum
Do yourself a favor. If you rely solely on your listings in the search engines to generate business, stop right now. Why? Because putting all your marketing dollars into a channel you can’t hope to control, is a fool’s game at best.
Just ask the myriad of businesses large, small and medium – that woke up last week to discover their sites had suffered a substantial drop (or had disappeared altogether) in Google’s page results. You can almost hear their shrieks of protest, and their howls of “WHY ME!”
Of course, this happens every time Google makes a change to its algorithm. And each time it makes me wonder why some people (and I’m including serious marketing people with big budgets here) just never learn this basic truth: you cannot produce results if you live solely in a search engine’s virtual vacuum.
Google and other search engines should never be relied upon to generate consistent traffic to your website. They should never be relied upon to generate sales. If you want your business to succeed in the long term, you...
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