You Work Hard For Traffic Get It To Convert
Anyone can build an ecommerce site. Getting traffic is going to be the first hurdle, but doing so will only matter if you can convert it.
You Work Hard For Traffic Get It To Convert
Getting your traffic to convert first requires that you understand a few parameters. To have a clue regarding how you are doing, you need to understand server statistics and conversion ratios.
I am continually amazed at the number of sites that do not look at their server statistics. Your server stats are incredibly important because they tell you how many people are coming to your site, where they are coming from, how they found you, how many are turning into customers and, if not, what pages they are leaving from. Without this information, you are just guessing at how well your convert traffic. Dont!
Once you start looking at server stats, you need to determine your conversion ratio. The conversion ratio is the number of sales you get per visitor to the site. Importantly, it is not the number of sales per hit. A visitor may generate multiple hits, so just focus on visitor statistics. Some stats programs refer to...
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