With the New Year right around the corner, we often resolve to improve our behavior, health, or personal relationships. Let me tell you, you’re wasting your time. I’m OK, you’re OK. It’s our Web marketing that’s a mess.
We’ve got out-of-shape Web sites, directionless Web marketing, and we’re lost at the search engines. It’s time to stop worrying about self-improvement and start worrying about Web marketing-improvement!
While every business has different goals and needs, please consider these twelve items in creating your own Web marketing plan for next year. Rearrange the order to fit your own schedule in 2006.
January: Set up a Web marketing budget. I know, this is your favorite part: the budget. However, once you’ve decided how much money you plan on spending quarterly or monthly, deciding what to spend your marketing dollar on becomes much easier. You’ll also want to carve out some time for your Web marketing endeavors. After all, a lot of the following to-do’s are more about time than money.
February: Audit your Web site (beginner.) Often we’re surprised or dismayed...
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