Your FAQ Page – A Sales Tool? You Bet!
The FAQ page a standard addition to almost any site. It usually lists questions customers ask on a regular basis, and the answers to those questions. But what befuddles me is that hardly any sites Ive visited use this page as a sales tool.
Did you think of that? If not, youre losing out on the use of some valuable real estate! FAQ pages are generally well-trafficked areas of your site. With just a few adjustments, your FAQ page could become one of your leading sources for sales conversions.
Let me give you a before and after version of one site I visited. Ive changed some of the information so as not to promote (or embarrass) the site owner.
BEFORE
What is the source of the minerals used in your supplements?
We use all-natural minerals from sources such as limestone and dolomite. Nothing artificial.
What is the source of Vitamin C?
Ascorbic acid, which was originally gained by isolation from fruits and plants, is produced today by an industrial process. The basis for the industrial ascorbic acid synthesis is D-Glucose (grape sugar or corn sugar), one of the most common...
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