As mortgage brokers we are always in jeopardy of losing our customers to the lenders we work with.
We deal with our clients for a short amount of time, but the lender is in constant communication with them for years. And whenever your customers are asked who their mortgage company is, they will usually answer the name of their lender.
Some lenders are better at stealing our clients then others.
As a real estate investor I have had loans with several different lenders. One of my properties had a loan from a lender called JB Nutter. This was a small bank that did a very poor job of marketing itself to its customers. I would hear from them 3 times a year. Once to send me a coupon book for the year, another to tell me how much interest I paid that year for my taxes, and another to tell me about how much money was in my escrow account.
They never once tried to offer me a refinance.
My current mortgage for my residence is with Countrywide. These guys know their stuff. They mail me a statement every month. And in every statement is an offer to refinance or get a line of credit, or insurance. They are always politely selling something. And if that...
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