Would you believe that 80% of your sales most likely come from 20% of your customers? The reality is that this is undoubtedly the case for the majority of businesses, small and large. This means that more than likely, your next sale will come from someone who has already done business with you.
Back in 1906, Vilfredo Pareto learned that 80% of Italy’s wealth was held by only 20% of the people. Then one day, after examining his garden, he also realized that 20% of his pea pods accounted for 80% of his pea crop yield that year. Was there a lesson here? This got him thinking, and not long after, the “Pareto Principle” was established. With the same preciseness, this same principle can be applied to business. You may know it as the 80/20 rule.
This little-known principle sheds a lot of understanding on how businesses should be run. Rather than putting all your energy into new business, you would be wise to spend a reasonable amount of your time following up and servicing people who have already given you business. After all, you’ve already removed the first barrier. Upselling current customers should come naturally ? as long as you are...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
