It seems paradoxical the more you give away, the more people are willing to pay for your services but its true. This exact approach has worked quickly and effectively for me for years. The key is that its got to be good and of high relevance to your target audience. This builds peoples confidence that you consistently know your stuff and that you can be counted on for long-term value. People soon realize that if youre willing to give away such valuable expertise, think how great the solutions they pay for will be!
So how do you share your expertise with your target audience? Through writing and speaking. And it starts with being able to get your core ideas down on paper in a way that catches your audiences attention and compels them to action.
If the idea of writing an article or giving a speech feels overwhelming, stay with me. Im going to show you how easy it can be if you follow a basic formula that works every time.
Formula for Success
Weve all stared at a blank page, at a loss for words or ideasand wondered how in the world to write the article, proposal, report or presentation thats due soonwith the deadline looming and no inspiration in...
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